An essential part of harmonizing man's way of life with our environment is accumulating the knowledge required to institute appropriate change. Environmental education is key, but just as important is the evolution of man's awareness to a level at which a deep understanding of our purpose and place in this world takes hold.

Where does this awareness lay? It is within each one of us, waiting to be discovered. There have been numerous discoverers of it and there are an infinite number of ways to describe it, but it can only be truly understood by experiencing it on one’s own. Philosophers over the ages have called it "universal consciousness", "presence", "the now", "the collective spirit". Physicists call it the "unified field". Every human has the ability to tap into it through focused attention. It is one's intuition. It's existence is doubted by many, especially those who demand a physical explanation to support any of their beliefs. Nevertheless, this non-physical aspect of our existence affects everyone whether they believe in it or not. And it is the ever strengthening bond of humans to this universal connection which is leading us to become a better steward of our planet, not just a resource utilizing organism. The increasing awareness leads us to act in a way that loves and serves our fellow man. Those behaviors are the ones that lead to peace and happiness.

Avenow is dedicated to increasing awareness by taking actions that are aligned with the general good as well as being a resource for information that leads to increased understanding of intuitive living.